A UAE-based travel agency wanted to generate high-quality leads for their tour packages, visa assistance, and holiday deals. The challenge was standing out in a highly competitive market while ensuring lead quality.

To achieve this, I ran Meta Ads with precise audience targeting, focusing on UAE residents and frequent travelers. A/B tested ad creatives helped identify the best-performing visuals and copy. Lead forms were optimized to capture essential details, and an automated follow-up system filtered out unqualified leads.

Additionally, retargeting campaigns were used to re-engage users who interacted but didn’t convert. Performance was tracked, and ads were optimized in real-time to maintain a low cost per lead (CPL).

Results:

✅ 850+ high-quality leads generated.

✅ Improved conversion rates with refined audience targeting.

✅ Increased engagement and inquiries for the travel agency.